Godło Rzeczypospolitej Polskiej
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Offshoring in international marketing decisions
Syllabus

Basic information

Field of study*
International Economic Relations
Specialisation
International Business
Organizational unit
UEP
Level of qualification
Second-cycle programme
Mode of study
Full-time
Track
General academic
Didactic cycle
2020/2021
Subject code
UEPMSG03S.21C.8813.20
Language of instruction
English
Mandatory
Obligatory
Block
Block C
Person responsible for the content of the syllabus
Marcin Soniewicki
Period
Semester 1
Method of evaluation
Assessment

Activities and hours
  • Participation in lectures: 30
Number of ECTS points
3

Subject’s educational aims

C1 To get to know the concept and idea of offshoring
C2 To get to know interdependencies between offshoring and theories describing international business
C3 To get to know implications of offshoring strategies

Entry requirements

BA in economics

Subject's learning outcomes

Code Outcomes in terms of Effects Examination methods
Knowledge
W1 Student knows the definition and concept of offshoring as well as its place in the theories of international business K2_W01, K2_W02, K2_W06, K2_W11 Final quiz, Individual project, Research
W2 Student knows criteria for assessing offshoring locations K2_W01, K2_W02, K2_W06, K2_W11 Final quiz, Individual project, Presentation
W3 Student knows the methods of evaluation the effects of offshoring investment K2_W01, K2_W02, K2_W06, K2_W11 Final quiz, Individual project, Presentation
Skills
U1 Student is able to identify type of offshoring and its conformity with the company's strategies K2_U01, K2_U06, K2_U09, K2_U11 Final quiz, Individual project, Presentation
U2 Student is able to assess offshoring localization K2_U01, K2_U06, K2_U09, K2_U11 Final quiz, Individual project, Presentation
U3 Student is able to evaluate the effects of offshoring investment K2_U01, K2_U06, K2_U09, K2_U11 Final quiz, Individual project, Presentation
Social competences
K1 Student develops interpersonal skills in cooperation within project groups K2_U17, K2_K01 Final quiz, Individual project, Presentation
K2 Student develops presentation skills K2_U17 Final quiz, Individual project, Presentation
K3 Student conducts or actively participates in plenary discussion K2_U17, K2_K01 Final quiz, Individual project, Presentation

Study content

No. Course content Subject's educational goals Subject's learning outcomes
1. The processes of globalization and internationalization of marketing strategies C2 W1
2. The idea and definition of offshoring C1 W1, U2
3. Types of offshoring and outsourcing in international business C1 W1, U1
4. Offshoring in the light of theories describing internationalization and other theories of international trade and business C2 W1, K3
5. Reasons for offshoring and choice of localization C1, C3 W1, W2, W3, U1, U2, K3
6. Offshoring decision making process C1, C3 W1, W2, W3, U1, U2, U3, K3
7. Implications of offshoring for marketing strategies. Reshoring. C3 W3, U3, K3
8. Examples of companies pursuing offshoring, case study analysis and project presentations C1, C2, C3 W1, W2, W3, U1, U2, U3, K1, K2, K3

Bibliography

Obligatory
  1. R.Szczepański, „offshoring w marketingu międzynarodowym”, Marketing i Rynek 10/2007, PWE, Warszawa
  2. J.Berry, „Offshoring opportunities”, Wiley, New Jersey, 2006
  3. M.Rozkwitalska, “Zarządzanie międzynarodowe”, Difin, Warszawa 2007
Recommended
  1. A.Gupta, “Outsourcing and offshoring of professional services”, Information Science refernce, New York 2008
  2. T.Hutzschenreuter, S. Dresel, W.Ressler, „Offshoring von Zentralbereichen“, Springer, Berlin 2007
  3. M.Robinson, R.Kalakota, “Offshore outsourcing”, Mivar Press, 2005
  4. - J.Pyndt, T.Pedersen, “Managing global offshoring strategies. A case Approach”, Copenhagen Business School, 2006 - M.Robinson, R.Kalakota, “Offshore outsourcing”, Mivar Press, 2005 - T.Hutzschenreuter, S. Dresel, W.Ressler, „Offshoring von Zentralbereichen“, Springer, Berlin 2007 - A.Gupta, “Outsourcing and offshoring of professional services”, Information Science refernce, New York 2008

Course advanced

Teaching methods:

Project method, Brainstorming

Teaching methods Method of evaluation Credit conditions
Lectures Final quiz, Individual project, Research, Presentation

Calculation of ECTS points

Activity form Activity hours*
Participation in lectures 30
Preparation of multimedia presentation 12
Consultations with teacher 2
Project preparation 42
Student workload
Hours
86
ECTS
3.0
Workload involving teacher
Hours
32
ECTS
1.0
Practical workload
Hours
42
ECTS
1.5

* one hour of classes = 45 minutes